Today we partner with brand-led niche social publishers, Youtube channels and creators to deliver a social-first media network and centralised sales house for brand led social media publishers, Youtube Channels and Creators. We also work with TV producers, distributors, sports rights holders to deliver premium YouTube channels.
We service our clients from our HQ in London and hubs we are establishing in New York and LA.
Operating at the heart of the creator economy, we provide media and creative agencies with access to a collection of brand-led social channels and creators, building deep, niche communities. Our global team (from YouTube, Google, Meta, Universal, Spotify and McCann) delivers creative, high-impact brand campaigns that tell compelling stories and forge strong connections between brands and youth culture communities.
We collaborate with brands to help them reach a large and engaged youth audience, both our own and on other networks, in a way that they cannot be engaged using traditional advertising.
We work with hundreds of creators and license their content to share across our own and our partners’ social media channels (6,000 creator brand deals to date). This exposure to millions of fans across the globe can lead to increased followers and potentially other opportunities, such as trips to events like Red Bull Rampage and The Swatch Nines:
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YouTube is now a critical platform for Event and Sports Rights Owners due to its massive global reach, engaged audience and sophisticated monetisation and content management tools. Advertising infrastructure, membership options and pay-per-view capabilities offer significant revenue streams, while Content ID protects valuable rights.
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Many publishers deliver millions of views from millions of fans but are over reliant on platform revenue share. Brand Partnerships represent a very high proportion of advertiser spend and many top creators are earning 5X their platform payout. As a leading social media monetisation agency, we identify and nurture revenue streams for publishers:
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YouTube is now the leading on-demand video ecosystem, with a growing appetite for long-form content and equating to 11% of CTV viewing. Many TV producers and distributors underutilise its potential, leaving significant value on the table. We can transform your traditional TV content into a profitable, long-term YouTube asset:
We help to generate greater reach, engagement, value and revenue for content creators, social publishers, event owners, premium content producers, brands and agencies. If you would like to chat to us about ways in which we can work together, please complete the form below. Thank you.
